Key Value Stores And Its Impact On The Organization Essay

As there is a rise in data volumes, the manageability of data and storing these huge volumes of data became a cause of concern to most of the organizations. It was during this period when Number of SQL or more popularly NoSQL was introduced, to process these large amounts of data efficiently and effectively. For this purpose, various Data Store categories were developed, based on the different data models. Some of the categories are: 1. Key-Value Stores This is the simplest data store. It uses a data model similar to memcached distributed, in-memory cache, with a single key-value index for all of the data. Apart from providing persistence mechanism, key-value stores also provide additional functionalities such as replication, versioning, locking, transactions, sorting and other features. The client interface supports transactional operations such as inserts, delete, update and index lookups. Scalability which is the most important feature of distributed data stores, is provided through the distribution of keys over nodes. None of the key-value stores offer secondary indices or keys. Some commercial key-value stores available in the market are Voldemort, Riak, Redis, Scalaris and Tokyo Cabinet. Most of the products have backward compatibility, which is a good thing. Example: Key-Value store is best suited for simple applications with only one kind of object and the searches are performed based on one attribute only. Suppose you have a web application that performsShow MoreRelatedBest Buy Strategic Analysis1079 Words   |  5 Pagesof customer-centricity, customer focus is regarded more highly among the value chain, giving lower-level employees more power in the profitability of operations. As it stands, lower-level employees will need to take on a higher-level of leadership (B: 4.8) and are expected to make strategic decisions in anticipation of customer buying behaviours (B: 4.1). The major issue among this new placement of responsibility is that store-level and field-level employees have little understanding of corporate objectivesRead MoreOrganizational Culture And Employee Value System1615 Words   |  7 PagesAdopting Organizational Cultural Coming straight from training to Cloths and Accessories (CA) store located in Vitoria, David clearly failed to understand organizational culture and employee value system. He should have picked up the cue from former store manager, Douglas Fischer, â€Å"to know his team before introducing any change†. 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The existence of the organization is wholly dependent on the collective body of individuals involved and it is these individuals that are the driving force behind the success or failure of a company. The relationships that connect the people within the organization dictate how the culture is developedRead MoreHuman Resource Management And A Business Or Organizations Performance Essay1428 Words   |  6 Pagesand a business or organizations performance. In such a tough and competitive industry like retail industry Target is able to reserve a top spot and maintain a very high performance to keep the brand name as one of the best and largest retailer nationwide. Target invest high in its employee to prepare them to be future managers that able and capable of take responsibil ity and add values to the business. 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Did Andrea Yates Have Schizophrenia - 878 Words

Did Andrea Yates have schizophrenia? On July 30, 2001, Andrea was indicted on two counts of capital murder for the deaths of Noah (seven), John (five), and Mary (six months),but not for the deaths of her other two children, Luke (three) and Paul (two). In this paper we will discuss Andrea Yates behaviors, treatments and court case where she was found not guilty by reason of insanity. After Andreas first pregnancy, in 1994, she started experiencing postpartum depression. She experienced hallucinations and a striking vision of a knife and her stabbing someone. She never revealed this to anyone until after her arrest, when she told her husband, Rusty. As research shows, postpartum depressed or psychotic women often feel ashamed or†¦show more content†¦Many people with schizophrenia never learn how to deal with their problems and in the case of Andrea Yates that was one of her problems. Early treatment and therapy could have prevented a tragedy like this one. Denial from her family also plays an important factor in this case. Andrea should have been institutionalized and forced to treatment, way long before she deteriorated in such manner. Her husband was in denial and probably her immediate family too. They are to blame as much as her for this tragedy. A big question will remain forever unanswered. Did Andrea Yates know she was doing something wrong whe n she drowned her children? Only God and her really know the answer. Personally I believe she knew she was doing something wrong. She just didn’t know how to deal with it. Having schizophrenia or a psychotic sickness does not exempt anyone from doing bad things. I guess living for the rest of your life knowing you killed all of your children is punishment enough. All we can learn from this case is that the main goal is help the person with schizophrenia learn to sort out the real from the unreal and hopefully with the advances in today’s science there will be better treatment in the future. Reference Andrea yates found not guilty by reason of insanity. (2012). Retrieved from http://www.deathpenaltyinfo.org Lavendera , E. (2002, Fredburary 27). Russell yatesShow MoreRelatedEssay on Andrea Yates: the Hand That Rocked the Cradle1034 Words   |  5 PagesAndrea Yates: The Hand That Rocked The Cradle Noble Woods III PSY 303 Abnormal Psychology Julie  Bruno 19 September 2011 In 1964 Andrea Yates was born into a Roman Catholic family. She had had a normal upbringing. Andrea graduated valedictorian of her class in 1982. After high school Andrea continued her education and became a Registered Nurse. In 1984 Andrea met Russell â€Å"Rusty† Yates. The couple dated and eventually fell in love. They married in 1993, and started a family. AndreaRead MoreAndrea Yates Paper1203 Words   |  5 PagesAndrea Yates Paper Linda J. Hernandez PSY 303: Abnormal Psychology Professor Lisa Prince Rutsky August 21, 2011 Andrea Yates Paper In 2001, Andrea Yates drowned her five children in a bathtub in her home. This was very disturbing news. I am a native Houstonian. I was at home that day. The television was on and will never forget the news breaking announcements that broke the story of a homicide in Clear Lake. All the information the reporters had was a mother killed all her childrenRead MoreEssay about CJA 314 biological criminal behavior1492 Words   |  6 PagesBiological Criminal Behavior CJA/314 â€Æ' Biological Criminal Behavior Andrea Yates had battled with postpartum depression for years and on June 20, 2001, she drowned all five children in the bathtub of her home. 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Montaldo (2016) reports that Andrea Yates graduated from Milby High SchoolRead MoreEssay about An Investigation of Postpartum Depression1136 Words   |  5 PagesPostpartum Depression Missing Works Cited The recent Andrea Yates murder trial brought a firestorm of controversy as the issue of postpartum depression (PPD) became a debated topic throughout the country. Did Andrea truly suffer from psychosis as she drowned her five children in the bathtub or was such defense a scheme to avoid the death sentence? Prosecutors suggested the spousal-revenge theory as a motive for the killings. Could she have committed murder to get back at a possessive and domineeringRead MoreEssay on Andrea Yates1807 Words   |  8 PagesStory of Andrea Yates Composition I: Effective Writing for Criminal Justice Majors Story of Andrea Yates On June 20, 2001 a woman by the name of Andrea Yates, stunned the whole country with one of the most bizarre acts of violence that a parents could ever do to their own children. She called her husband at work and told him â€Å"I did it† confused by what was going on, he rush home only to find his house filled with officers of the law. The husband asked, â€Å"What is going on?†, and only to foundRead MoreThe Relationship Between Wertz s Post Traumatic Stress Disorder Essay1437 Words   |  6 Pages I believe that Mr. Wertz has Post Traumatic Stress Disorder. In order to be diagnosed with PTSD, a person must have had to have be exposed to an actual or life threatening event. Mr. Wertz, during his first tour witnessed the death of a fellow soldier, who was killed by an enemy soldier. Following that, he killed the enemy soldier. During his second tour, his unit was under daily bombing attacks. Both events were traumatic and stressful, and either one would qualify him a s being exposed or almost

Celebrity endorser and Customer behavior

Question: How to choose right celebrity to be endorser? Answer: Problem Description We know good celebrity can be a right celebrity endorser who can bring good organization performance, improve the reputation of the business and get lot of loyalty customers. They help the organization to be benefitted more. However, in case of choosing wrong celebrity, the organizations can face lose in their business. For instance, in this years Super Bowl, Laurence Fishburne boosts the purchase intention of the consumers for Kias 900 Model. Besides, in the last year, Willem Dafoe, User and Kate Upton have successfully increased the sales of new Mercedes CLA. However, it has been found that some celebrities failed to increase the product sales. For example, John Stamos could not attract that much customers to purchase Oikos yogurt. Stephen Colbert and Psy are the celebrities who failed to enhance the sales of Pistachios. In the year of 2014, Kaley Cuoco could not play an effective role in attracting the customers for Toyota (Smith, 2014). This particular research will discuss it fu rther. How to choose right celebrity to be endorser? Literature Review Celebrity effect is a typical case of halo effect. ----Celebritys attractive nature The concepts of marketing and psychology are much close to each other. Psychology can be defined as "systematic study of human behavior," and marketing can be defined "systematic study of human behavior in the marketplace" (Ries, 2006). There is a psychology term called Halo Effect as well as a marketing term that is used in business. Thorndike (1920) stated that Rating was apparently affected by a marked tendency to think of the person in general as rather good or rather inferior and to color the judgments of the qualities by the general feeling. (lachman Bass,1985). As stated by Glover (2009), a study report has identified that 60% women and 35% men are interested and pay more attention to the advertisements when a celebrity appears in the advertisement. It has been found that a large number of percentages of customers tend to be affected by the product when a celebrity promotes it. Customers pay much attention to these particular advertisements and they are also well aware of the product name and brand that the celebrities promote (Yeo Lim 2015). Why celebrity attracts customers? And even celebrity can change customers behavior. Here is a reason that most of the celebrities are good-looking people and assumed as more famous, more intelligent as well as more successful. That is considered as halo effect in the psychology context (Ries, 2006). Brand image On the basis of Dimed and Joulyana (2005), it has been shown that customers are positively affected by the celebrities and attracted towards specific brands and thus customers purchase intention is increased. It has been found that when a celebrity appears in an advertisement, they can affect the customers purchase decision more, in comparison to the non-celebrity endorsers. Brand image is the thoughts and feelings of the consumers about particular product (Roy Banerjee, 2007). As stated by Hsieh Li (2008), strong brand image creates effective brand messages of a particular product over the brands of the competitors. Consequently, customers behavior will be influenced and determined by the brand image (Burmann et al., 2008). Trustworthiness In order to promoting brand, an organization builds several marketing strategies and brand credibility that helps to convey the product information to the customers (Erdem and Swait, 1998). Endorsement is an effective communication tool that comprises the signal of endorsed brands. It is assumed that the credibility of the endorser transfers into the products brands. It can be stated in a more specific way along with some examples. Wallace Huo who is a Chinese movie star, is engaged in promoting environmental causes. Thus, he is perceived as a trustworthy person in China. Moreover, Wallance endorsed the luxury products of SK-II, and as a result, consumers credibility perceptions towards the skin care products of this particular brand became positive. Therefore, it can be said that high endorser credibility leads to higher brand credibility. Brand investment can be addressed as an effective indicator of brand credibility. It is assumed that the firms that made large investments would deliver promised products to the customers (Erdem and Swait, 1998). Therefore, the firms make large investment by involving celebrity endorsement. Depending on the discussion, the hypotheses are made. Fitness As per the statement of Wei and Lu (2013), through consistently keeping the brand endorser with the endorsed brand and product, the organization can increase the motive of the customers to purchase the products. According to Fink, Parker, Cunningham and Cuneen (2012), the endorsed celebrity and the products have to fit accurately as well as appropriately with each other. Boyd and Shank (2004) stated in this context that the perfect match up of celebrity and the products can highly rate the product quality. Thus, the study has brought out that the matchup between endorser and the endorsed products has a significant link with the customers buying decision. Hypothesis Based on the review of the literature above, the following hypotheses are proposed: H1: Celebrities can positively influence customer purchase intention and attract more customers H2: Celebrities have a positive influence on attitude toward the brand images H3: Celebrities have a positive influence on attitude toward the trustworthiness H4: Credibility is fit with the brand There are four types of celebrities I will mention in this proposal: Movie star, Singer, athlete, and model. Research Design (Methodology) As I mentioned before, I will pick SK-II skincare product as the target to finish this research plan. I will use primary quantitative research method, survey by using questionnaire, to obtain information to find solutions of our hypothesis. The responses of the questionnaire were collected from over 50 consumers around us, who were picked randomly. Q1. What type of celebrities does you like the most? (Movie star, Singer, athlete, and model.) Q2. If these four types of celebrities appointed as endorser respectively, would you like to purchase this products? (Attractive) Q3. If these four types of celebrities appointed as endorser respectively, what do you think about this product? (Brand image) Q4. If these four types of celebrities appointed as endorser respectively, would you support this product all the time? (Trustworthiness) Q5. If this four types celebrities to be endorser respectively, do you think is this a good decision? (Fitness) Use of AHP decision model After questionnaire, I will get the primary data, then use these useful data based on AHP decision model to make a decision. This proposal is planning to make a decision which type of celebrity that organization should choose and I target on the movie star, singer, athlete, and model. (Noted A, B, C, D) and then I focus on four criteria: attractive, brand image, trustworthiness and fitness. Our comparisons are summarized as below; using the data we have collected and apply in Excel. Skipping the Process; Final AHP Scoring Model should be like this: Alternative Criterion Movie star Singer Athlete Model Weights A B C D Attractive Brand image Trustworthiness Fitness Table 1: AHP Scoring Model (Source: Created by Author) Implication Previous research has applied sources to explain the influence of celebrity endorser in customer behavior. However, it rarely to see how to choose appropriate celebrity based on analysis the influence of celebrity endorser via AHP decision model. By making up for this gap in research, I hope this proposal will successfully help different organization to choose right celebrity. It should be emphasized that different organization may has different situation, each organization focuses on different criteria combine with self-situation. Reference List Ries, A. (2006). Understanding Marketing Psychology and the Halo Effect. https://adage.com/article/al-ries/understanding-marketing-psychology-halo-effect/108676/ Burmann, C., Schaefer, K., Maloney, P. (2008). Industry image: Its impact on the brand image of potential employees. Journal of Brand Management, 16(3), 159-176. https://dx.doi.org/10.1057/palgrave.bm.2550112 Dimed, C. Joulyana, S. (2005). Celebrity endorsement hidden factors to success. Internationella Handelshogskolan. Erdem, T. Swait, J. (1998). Brand equity as a signalling phenomenon, Journal of Consumer Psychology, Vol. 7 No. 2, pp. 131-57. Glover, P. (2009). Celebrity endorsement in tourism advertising: Effects on destination image. Journal of Hospitality and Tourism Management, vol. 16, pp. 1623. Smith, J. (2014) https://www.ama.org/publications/eNewsletters/MarketingInsightsNewsletter/Pages/famous-faces-questionable-results-celebrities-in-advertising.aspx#sthash.6lHCxjjK.dpuf Thorndike, E.L. (1920). A constant error in psychological rating, Journal of Experimental Psychology, 4,25-29. Lachman, S. J., Bass, A. R. (1985). A Direct Study of Halo Effect. Journal Of Psychology, 119(6), 535. Methaq, A .S (2016). The Impact of Brand Image and Corporate Branding on Consumers Choice: The Role of Brand Equity. International Journal of Marketing Studies; Vol. 8, No. 1; Mazzini. M Rosidah.M(2013) . Celebrity Entrepreneur Endorsement and Advertising Effectiveness. Social and Behavioral Sciences 130 ( 2014 ) 11 20 Roy, D., Banerjee, S. (2007). Caring strategy for integration of brand identity with brand image. International Journal of Commerce and Management, 17(1/2), 140-148. https://dx.doi.org/10.1108/10569210710776512 Spry, A., Pappu, R. Cornwell, T.B. (2009). European Journal of Marketing Vol. 45 No. 6, 2011 Wei, K. K. and Li, W. Y. (2013). Measuring the impact of celebrity endorsement on consumer behavioural intentions: a study of Malaysian consumers. International Journal of Sports Marketing Sponsorship, pp. 157-177. Yeo, S.F. lim, K.B. (2015). The Effect of Celebrity Endorser Towards Customer Purchase Intention. Advanced Science Letters. Vol. 21, 2164-216.