Thursday, September 3, 2020

Compare and Contrast: the Story of an Hour and a Rose for Emily

Deriso 1 Daniel Deriso Professor Robert Eastman English 101 4 September 2012 Compare and Contrast: â€Å"The Story of an Hour† versus â€Å"A Rose for Emily† The two short stories examined are around two definitely various ladies both with abusive men in their lives. In â€Å"The Story of an Hour†, Louise acknowledges she wished to be liberated from her marriage. In â€Å"A Rose for Emily†, Emily is longing to be hitched. One lady is hoping to be cherished, and the other is so brimming with scorn that it slaughters her. In â€Å"A Rose for Emily†, Emily is being constrained by her draconian father.He won't permit Emily to have contact with other men. When Emily’s father dies she demands to keep the body, since she is dreadful of being so forsaken. Emily later murders her sweetheart Homer Barron for attempting to leave her, and his body isn't found until after her passing. While, â€Å"The Story of an Hour† is about a lady who wishes th e man in her life isn't a major part of her life. The peruser can tell from Louise’s contemplations that her companion is an exceptionally harsh man. The updates on his passing brings her a sentiment of overpowering freedom.Emily never wedded in light of the fact that her dad would not permit it. This reality makes her crazy. Her life dream is to be hitched, yet she will wind up alone. Be that as it may, Louise Mallard, who is hitched, longs for those bonds to be cut off. Her marriage is the thing that unavoidably executes her. The narratives both end lamentably. In the two stories the hero bites the dust, yet for altogether different thinking. Emily executes Homer for attempting to leave her. At that point she keeps his body with her until she is found dead of old age.Louise Mallard trusts her significant other to be dead, which leaves her obligations of marriage broken. His arrival causes her so much anguish that she passes on of a cardiovascular failure. At long last, the two ladies bite the dust of their individual thoughts of affection. Emily has each man she at any point adored Deriso 2 kick the bucket for an incredible duration. Louise Mallard faces her mortality when she understands that her significant other is as yet alive. The accounts are both amazingly terrible. They manage the subjects of affection, despise, and misfortune. Three of the most remarkable subjects in the entirety of writing.

Saturday, August 22, 2020

What is Strategy by Michael Porter

Michael watchman has delineated methodology in an expansive manner. His work depends on investigation into different organizations and businesses. In his conversation, he has figured out how to assemble an assortment of thoughts that have helped him concocted unmistakable meanings of system and the board issues. This exposition characterizes technique as indicated by Porter and examines the contrasts among procedure and the board as put in Porter’s, ‘What is Strategy’.Advertising We will compose a custom contextual analysis test on What is Strategy by Michael Porter explicitly for you for just $16.05 $11/page Learn More Porter (62) characterizes system as far as operational adequacy. As per Porter, for this situation technique goes inseparably with operational adequacy, where the last is for the most part about the doing same things in a superior way than the opponents. Watchman proceeds to characterize procedure as an issue of contrast in the presentation of busi ness exercises. In this domain, he has exemplified the part of methodology by utilizing associations that have prevailing in vital situating, for example, South West aircraft and IKEA. Utilizing this viewpoint, vital rivalry has been seen as thinking of novel places that will have the option to draw in clients in a superior way than that of the adversaries. Technique as indicated by Porter is for the most part dependent on the necessities of the client and issues that will fulfill the requirements of the client. In the article, Porter has characterized technique as the demonstration of making places that are one of a kind and significant using differing exercises (Porter, 68). From this contention, it has been clarified that the substance of procedure is totally founded on production of a place that is not the same as that of the adversaries with the end goal that, one gets an upper hand. Production of the position is anything but a clear assurance to upper hand over different oppon ents (Porter, 68). In such a case, it is important to have tradeoffs, where a business can decide to disregard a few factors and demand others. Tradeoffs, as a technique, may appear to be a cutoff to what an organization is offering however they will in general increment the key situating of the specific organization. In this domain, system has therefore been characterized as the utilization of tradeoffs in rivalry by yielding a few proposals for other people (70).Advertising Looking for contextual investigation on business financial aspects? How about we check whether we can support you! Get your first paper with 15% OFF Learn More Fit, among exercises in an association, has been depicted as a significant part of system. In this domain, exercises ought to be in such a way, that they are steady with one another, strengthen one another, and can streamline the endeavors of the organization in accomplishing its targets. At the point when this occurs, the authoritative structure will ap preciate upper hand in a feasible way. As per the conversation spread out by Porter, methodology is a part of the board. It is a center piece of the board (Porter, 77). The administration of an association is liable for setting down procedure. There is a contrast between the two terms, for example, laid in the aspect of operational viability. The last is a basic necessary of the executives however doesn't stand apart to be a system. Technique is in this way an administration rule, where, the situation of an organization can be characterized, tradeoffs made and a fit among exercises fashioned. This guides the association or the organization in keeping up of a serious and reasonable favorable position. Directors are answerable for keeping up methodology for different authoritative needs. They are answerable for settling on choices on what to do and what not to do in the association, as directed by the set procedures. Reference Porter, M. (1996). What is Strategy? Harvard Business Revi ew, 74 (6), 61-78. This contextual analysis on What is Strategy by Michael Porter was composed and presented by client Nathaly G. to help you with your own examinations. You are allowed to utilize it for research and reference purposes so as to compose your own paper; in any case, you should refer to it in like manner. You can give your paper here.

Friday, August 21, 2020

Using Samples of Process Essay Writing

Using Samples of Process Essay WritingSample of process essay writing is basically used in writing for a variety of courses and it's necessary for you to have an idea of what it's all about. As there are lots of different kinds of courses which will be covered in them, the writing of the essays will need to be tailored to each one of them. This will require the use of samples of essay writing from the students and faculty, which can be used as a guide and as inspiration for the writing of the final paper.Essay writing can be easy but at the same time, hard. Essays need to be written in such a way that it can be understood by anyone regardless of their background. For this reason, the usage of samples of essay writing is very useful.The use of samples of essay writing will help you immensely to write an essay in a manner which is well understood by everybody. With samples, you'll find out that you do not need to worry about word count or grammar. You won't have to worry about breaking any rules, if you're using samples of essay writing.In essence, the most important thing about samples of process essay writing is that they can help you with the difficult parts. Because they come with many examples of essays which have been successfully used, it will make the process much easier for you. For instance, with these samples, you'll be able to find out how to write a more interesting introduction, a stronger conclusion and some other important details about the topics. Plus, these samples also give you an idea of what mistakes to avoid.Essay writing is hard work. It can be fun but in general, it requires a lot of creativity and a lot of research. The best option for you would be to use samples of essay writing to ease your mind and to assist you with essay writing.There are numerous online sources that can provide you with essays on various subjects. It can be hard to sift through all of the essays available to find the ones that are the best. The usage of samples of essay writing will help you tremendously in narrowing down the essays to a few that are suitable for your needs.Many websites offer free samples of essay writing. You can always use these free samples as a basis when it comes to making your own essay. Moreover, you'll be able to find out whether the sample essays have been used and whether they were accepted for publication.If you want to have a detailed understanding of the process of writing an essay, the usage of samples of process essay writing is the best option for you. You will be able to gain a complete idea of what essay writing is all about. Plus, you will be able to find out how to write in a clear and concise manner.

Friday, June 5, 2020

Education Psychology Punishment, Natural Teacher Student - 3300 Words

Education Psychology Punishment, Natural Teacher Student (Essay Sample) Content: CHUKA UNIVERSITYDEPARTMENT OF EDUCATIONUNIT TITLE: EDUCATION PSYCHOLOGYTask: ASSIGNMENT1 (a) Describe 6 ways in which punishment may be used to address.(b) Negative attitudes can results from the natural teacher student. Explain the extent.2 (a) Define the personality(b) Explain 5 factors that determine personality(c) Using appropriate examples differentiate between a well adjusted persons and Mal adjusted person.3 (a) Describe 3 negative home effect to personality.(b) Identify 4 methods of identifying problem behavior in classrooms.INTRODUCTIONAccording to oxford dictionary Punishment is a penalty to punish wrongdoing especially for crime.According to Merriam-Webster punishment is the act of inflicting a penalty on someone as a result of their wrong doing.There are several ways in which punishment may be used to address.If the teacher must punish he should specify and communicate the punishable behavior to the pupils by the means of classroom rule and regulations.T he pupils should involve in the drawing of the rules and these rules must be posted where pupils can see them.The schools should provide pupils with models of acceptable behavior .If the acceptable behavior is good grooming, punctuality, honesty handwork etc then a student who displays any of these characteristics should be called in front of the other student for all to see an example of the desirable behavior that the teacher wishes to reinforce.If the punishment must be delivered .it must be done immediately .This should be done in line with the desired behavior.Pupils should be informed of the alternative behavior that is what they would have done instead of the punished behaviorThe punishment should always be fair.This means that the teacher should not be seen to practice partiality .Those who deserves to be punishment as prescribed.The teacher should try and avoid group punishment at all costs. A lot of gain is made if the teacher is able to isolate a student or two and punish them instead of punishing the whole class. When the teachers uses group punishment, it ceases to be punishment as learners may actually enjoying it.(b) Negative attitudes can results from the natural teacher student. Explain the extent.A teacher student can make pupils to have negative attitudes towards school and also towards the student teacher.Corporal punishment to pupils can make the pupils to hate education hence truancy .Although punishments are allowed pupils should be given severe punishments.Some teachers cause arousement to pupils example sexually especially the male teachers arouse the young girls. Also in some cases female teacher arouse young boys this will make the pupils to hate education and also the teachers .Some pupils will also drop out of schools.Lack of motivation to pupils make them to have a negative attitude .Pupils should be reward if need be example by giving small tokens .Also pupils can be motivated after answering questions properly example teachers to use words like a good try good ,excellent etc.A teacher who has not prepared adequately for the lesson notes or lesson plan may not be able to deliver the content to the pupils hence negative attitudes.A teacher who is not a good role model example a drunkard or a teacher who uses abusive language will make pupils to have a negative attitude towards the teacher and also to learning.2 (a) Personality is defined as individual characteristics and ways of behaving that in their organization accounts for an individual unique adjustment to his total environmentPersonality can also be defined as the combination of characteristics that form an individual distinctive character. According to Merriam-Webster personality is a set of emotional qualities, ways of behaving etc that makes a person different from other people.(b) Explain 5 factors that determine personality.There are two major determinants of personality; This is nature, which refers to the biological make up of the person or th e genes. The second is nurture which refers to all the environment influences on personality.Genetic determinants of personality includes * Genes determine the biochemical balance of the body * Some physical traits like height, body structures and skin pigmentation are inheritedSchool type-schools differ just like homes. Some schools are well endowed with physical and human resources while others could do with a lot more than currently available in both types of resources.This means that a childs personality will be shaped according to what the school has to offer. A childs success in school and in life may be determined by school.Success in extra curriculum activities some children may not show excellent performance in class but when they are in the field they hold their own very well, some run for the school at district or national level. Others are on school teams football, valleyball, rugby etc.These activities influence the amount of peer acceptance the student enjoys .They als o boost the Ego and are good recipes for positive development.Academic success .the degree of academic success that the child achieves affects personality development. If a child is getting good grades in school work he enjoys inner satisfaction which boosts his Ego. This is the child you ask what he wants to become when he grows up and he has a clear vision of it a pilot, lawyer, surgeon etc.The home influences love and acceptance. Home is the first social environment that the social encounters. It provides the child with the earliest social experiences as he interacts with mother, father siblings and other people. A loved child has trust and feeling of security while unloved child suffer rejection.2 (c) Using appropriate examples differentiate between a well adjusted person and maladjusted personAdjustment refers to the process by means of which the individual seeks to maintain physiological psychological equilibrium.Maladjustment is the inability to deal with personal problems du e to deficiency in behavior potential and skills.A pupil will become adjusted or maladjusted depending on the experiences encountered both at home and at school.Children who are exposed to pleasant experiences from early childhood are more likely to develop capacity for adjustment and psychological health while those who are exposed to unpleasant or traumatic experiences are likely to develop tendencies towards maladjustmentA well adjusted person accepts his strengths and weakness and goes about life confidently while a maladjusted person is likely to be an underachiever he/she will withdraw from school or social activities.A well adjusted person displays social sensitivity and conforms to social standards .This person doesnt violate rules while a maladjusted person uses defenses mechanism like excessive aggression and destructiveness he also violate the school rules.A well adjusted pupil has happiness because he likes in harmony with his world and is oriented towards self actualiza tion while a maladjusted has activated a self concept of inferiority and guilt leading to frustration and desperationWell adjusted people have adequate coping skills hence able to satisfy ones needs. Whereas a maladjusted person has no coping skills hence doesnt satisfy ones needs.3(a) Describe 3 negative home effects to personalityThere are negative home influences which damages the developing personality .They include:Favourism-This is where the parents prefer some children openly in their words and actions .They talk about the children they like and those they dislike ,The favored Childs gets new things while the bad ones get old ones .It causes insecurity and inferiorityCheating parents parents may cheat on resources, marital affairs, jobs, other children etc.Parents who cheat use a lot of psychological energy to cover up the things they want to keep hidden, They also must use resources and they institute some unexplained restrictions .They become difficult and complicated and s ometimes fearful.Maladjusted family members, sometimes a family has someone who is maladjusted for example .A known crimin...

Sunday, May 17, 2020

Key Value Stores And Its Impact On The Organization Essay

As there is a rise in data volumes, the manageability of data and storing these huge volumes of data became a cause of concern to most of the organizations. It was during this period when Number of SQL or more popularly NoSQL was introduced, to process these large amounts of data efficiently and effectively. For this purpose, various Data Store categories were developed, based on the different data models. Some of the categories are: 1. Key-Value Stores This is the simplest data store. It uses a data model similar to memcached distributed, in-memory cache, with a single key-value index for all of the data. Apart from providing persistence mechanism, key-value stores also provide additional functionalities such as replication, versioning, locking, transactions, sorting and other features. The client interface supports transactional operations such as inserts, delete, update and index lookups. Scalability which is the most important feature of distributed data stores, is provided through the distribution of keys over nodes. None of the key-value stores offer secondary indices or keys. Some commercial key-value stores available in the market are Voldemort, Riak, Redis, Scalaris and Tokyo Cabinet. Most of the products have backward compatibility, which is a good thing. Example: Key-Value store is best suited for simple applications with only one kind of object and the searches are performed based on one attribute only. Suppose you have a web application that performsShow MoreRelatedBest Buy Strategic Analysis1079 Words   |  5 Pagesof customer-centricity, customer focus is regarded more highly among the value chain, giving lower-level employees more power in the profitability of operations. As it stands, lower-level employees will need to take on a higher-level of leadership (B: 4.8) and are expected to make strategic decisions in anticipation of customer buying behaviours (B: 4.1). The major issue among this new placement of responsibility is that store-level and field-level employees have little understanding of corporate objectivesRead MoreOrganizational Culture And Employee Value System1615 Words   |  7 PagesAdopting Organizational Cultural Coming straight from training to Cloths and Accessories (CA) store located in Vitoria, David clearly failed to understand organizational culture and employee value system. He should have picked up the cue from former store manager, Douglas Fischer, â€Å"to know his team before introducing any change†. Organization, just like countries have their own culture and values (Cable and Judge, 1996), David was apt in observing that employee were not smiling, mannequins wereRead MoreAssignment #1- Hrm Capstone 5991393 Words   |  6 Pagesdeveloping their organization for success from the inside out. Their role is pivotal in managing their most important asset: employees and in doing so, their job causes them to be knowledgeable with every human resource discipline. Human resource managers are responsible for developing strategic solutions to employment-related matters that affect the organization’s ability to meet its productivity and performance goals (Mayhew, n.d.). Some of these human resource actions that manger’s will impact are compensationRead MoreStrengths And Weaknesses Of Tesco1323 Words   |  6 PagesIntroduction: In transaction by way of Tesco, it is a British international selling store and overall produce retailer with centre of operations in Welwyn Garden City, Hertfordshire and UK. It is the 3rd biggest selling company in the business domain restrained by revenues and 9th leading shop in the al individuals slow by profits. It has supplies in 12 states from corner to corner Asia and Europe and also it is the products market lead in the UK wherever it takes a marketplace Market Share of everywhereRead MoreHobby Lobby1130 Words   |  5 Pageswhat you Preach   Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚   An organization, in its simplest form, is comprised of people brought together to achieve a common goal whether it be solving a problem, selling a product or providing a service. The existence of the organization is wholly dependent on the collective body of individuals involved and it is these individuals that are the driving force behind the success or failure of a company. The relationships that connect the people within the organization dictate how the culture is developedRead MoreHuman Resource Management And A Business Or Organizations Performance Essay1428 Words   |  6 Pagesand a business or organizations performance. In such a tough and competitive industry like retail industry Target is able to reserve a top spot and maintain a very high performance to keep the brand name as one of the best and largest retailer nationwide. Target invest high in its employee to prepare them to be future managers that able and capable of take responsibil ity and add values to the business. The company HR strategies are keys factors to build a workforce that add values and meet customersRead MoreInternal and External Factors1425 Words   |  6 Pagessetting for any company is identifying internal and external factors that will have an impact on the success of a company as well as determining how they will impact the company. Knowing what the influences are and how they will impact the company allows a company to plan and set goals accordingly. For the purposes of this paper the company Goodwill is going to be used as an example. This paper will identify some key internal and external factors that influence the company, how those internal and externalRead MoreBusiness Risks And Inherent Risks1512 Words   |  7 PagesBusiness Risks and Inherent Risks Starbucks’ success depends significantly on the value of their brands and failure to preserve their value, either through their actions or those of their business partners, could have a negative impact on their financial results. Brand value is based in part on consumer perceptions on a variety of subjective qualities. Business incidents, whether one-time or recurring and whether originating from Starbucks or their business partners, that weaken consumer trust, suchRead MoreSTR 581 Implementation Plan1497 Words   |  6 Pagessmall-box-retailer and has grown tremendously with over 75 years of retail experience. Adding continued success to the organization is imperative to incorporate an implementation, strategic controls, and contingency plans to add value and structure to the business. This paper is structured to suggest options for implementation and strategic controls plans of action for contingency plans. Include key success factors of budget, forecast financials, and a break-even chart. Also, included is a risk managementRead MoreMonetary Development And The Federal Reserve System1630 Words   |  7 Pagesincrement is fiscal strategy. Money related arrangement chooses what value a man pays for a thing at the store, the amount of premium a man will get charged on an advance for an auto. These are all things that no one genuinely asks themselves, a great many people simply search around and pick the best value or the best financing cost that they can bear to pay. Financial approach comprises of intentional changes in the cash supply to impact loan costs and consequently the aggregate level of spending in

Wednesday, May 6, 2020

Did Andrea Yates Have Schizophrenia - 878 Words

Did Andrea Yates have schizophrenia? On July 30, 2001, Andrea was indicted on two counts of capital murder for the deaths of Noah (seven), John (five), and Mary (six months),but not for the deaths of her other two children, Luke (three) and Paul (two). In this paper we will discuss Andrea Yates behaviors, treatments and court case where she was found not guilty by reason of insanity. After Andreas first pregnancy, in 1994, she started experiencing postpartum depression. She experienced hallucinations and a striking vision of a knife and her stabbing someone. She never revealed this to anyone until after her arrest, when she told her husband, Rusty. As research shows, postpartum depressed or psychotic women often feel ashamed or†¦show more content†¦Many people with schizophrenia never learn how to deal with their problems and in the case of Andrea Yates that was one of her problems. Early treatment and therapy could have prevented a tragedy like this one. Denial from her family also plays an important factor in this case. Andrea should have been institutionalized and forced to treatment, way long before she deteriorated in such manner. Her husband was in denial and probably her immediate family too. They are to blame as much as her for this tragedy. A big question will remain forever unanswered. Did Andrea Yates know she was doing something wrong whe n she drowned her children? Only God and her really know the answer. Personally I believe she knew she was doing something wrong. She just didn’t know how to deal with it. Having schizophrenia or a psychotic sickness does not exempt anyone from doing bad things. I guess living for the rest of your life knowing you killed all of your children is punishment enough. All we can learn from this case is that the main goal is help the person with schizophrenia learn to sort out the real from the unreal and hopefully with the advances in today’s science there will be better treatment in the future. Reference Andrea yates found not guilty by reason of insanity. (2012). Retrieved from http://www.deathpenaltyinfo.org Lavendera , E. (2002, Fredburary 27). Russell yatesShow MoreRelatedEssay on Andrea Yates: the Hand That Rocked the Cradle1034 Words   |  5 PagesAndrea Yates: The Hand That Rocked The Cradle Noble Woods III PSY 303 Abnormal Psychology Julie  Bruno 19 September 2011 In 1964 Andrea Yates was born into a Roman Catholic family. She had had a normal upbringing. Andrea graduated valedictorian of her class in 1982. After high school Andrea continued her education and became a Registered Nurse. In 1984 Andrea met Russell â€Å"Rusty† Yates. The couple dated and eventually fell in love. They married in 1993, and started a family. AndreaRead MoreAndrea Yates Paper1203 Words   |  5 PagesAndrea Yates Paper Linda J. Hernandez PSY 303: Abnormal Psychology Professor Lisa Prince Rutsky August 21, 2011 Andrea Yates Paper In 2001, Andrea Yates drowned her five children in a bathtub in her home. This was very disturbing news. I am a native Houstonian. I was at home that day. The television was on and will never forget the news breaking announcements that broke the story of a homicide in Clear Lake. All the information the reporters had was a mother killed all her childrenRead MoreEssay about CJA 314 biological criminal behavior1492 Words   |  6 PagesBiological Criminal Behavior CJA/314 â€Æ' Biological Criminal Behavior Andrea Yates had battled with postpartum depression for years and on June 20, 2001, she drowned all five children in the bathtub of her home. Ultimately the underlining cause of her actions was caused by postpartum psychosis that was triggered by Andrea’s improper use of her medication, failure to adhere to her doctor’s advice after treatment, and her lack of knowledge of coping techniques commonly used by women who sufferRead MoreMajor Depression: Definition1198 Words   |  5 PagesAndrea Yates was born on July 2, 1964. In high school she graduated as valedictorian and moved onto college where she graduated with a nursing degree and preceded to become a registered nurse. It wasn’t until after Andrea met her husband, Rusty Yates, and had her first of five children that she started to show signs and eventually be diagnosed with major depression and psychotic features. Major depression is defined as a person who â€Å"has a history of one or more depressive episodes and no historyRead MoreThe Case Study of Andrea Yates Essay893 Words   |  4 Pages Andrea Yates long history of mental illness did impact what she did to her children as well as an outside influence of Michael and Rachel Woroniecki. In 1993 Rusty and Andrea married and a year later they had their first child a son named Noah. They planned on having many children whatever God intended for them. Their five children were all named after figures from the Bible. After Andrea’s first child Noah was born she began to have violent visions and felt that Satan was speaking to her. AndreaRead MoreAndrea Yates : Mother Or Monster2426 Words   |  10 PagesAndrea Yates: Mother or Monster Mothers are nurturing caregivers. Caregivers who have always done and thought of what is best for their children. Nevertheless, what happens when the nurturing mother becomes the monster? What causes them to undergo such a drastic transformation? Let us look at Andrea Yates. In Houston, Texas Andrea Yates was born on July 2, 1964, and raised as a devout Roman Catholic. Montaldo (2016) reports that Andrea Yates graduated from Milby High School in 1982 with highRead MoreAndrea Yates : Mother Or Monster Essay2418 Words   |  10 PagesAndrea Yates: Mother or Monster Mothers have always been thought of as nurturing care givers. Caregivers who have always done and thought of what is best for their children. But what happens when the nurturing mother becomes the monster? What causes them to undergo such a drastic change. Let’s take a look at Andrea Yates. In Houston, Texas Andrea Yates was born on July 2, 1964 and raised as a devout Roman Catholic. Montaldo (2016) reports that Andrea Yates graduated from Milby High SchoolRead MoreEssay about An Investigation of Postpartum Depression1136 Words   |  5 PagesPostpartum Depression Missing Works Cited The recent Andrea Yates murder trial brought a firestorm of controversy as the issue of postpartum depression (PPD) became a debated topic throughout the country. Did Andrea truly suffer from psychosis as she drowned her five children in the bathtub or was such defense a scheme to avoid the death sentence? Prosecutors suggested the spousal-revenge theory as a motive for the killings. Could she have committed murder to get back at a possessive and domineeringRead MoreEssay on Andrea Yates1807 Words   |  8 PagesStory of Andrea Yates Composition I: Effective Writing for Criminal Justice Majors Story of Andrea Yates On June 20, 2001 a woman by the name of Andrea Yates, stunned the whole country with one of the most bizarre acts of violence that a parents could ever do to their own children. She called her husband at work and told him â€Å"I did it† confused by what was going on, he rush home only to find his house filled with officers of the law. The husband asked, â€Å"What is going on?†, and only to foundRead MoreThe Relationship Between Wertz s Post Traumatic Stress Disorder Essay1437 Words   |  6 Pages I believe that Mr. Wertz has Post Traumatic Stress Disorder. In order to be diagnosed with PTSD, a person must have had to have be exposed to an actual or life threatening event. Mr. Wertz, during his first tour witnessed the death of a fellow soldier, who was killed by an enemy soldier. Following that, he killed the enemy soldier. During his second tour, his unit was under daily bombing attacks. Both events were traumatic and stressful, and either one would qualify him a s being exposed or almost

Celebrity endorser and Customer behavior

Question: How to choose right celebrity to be endorser? Answer: Problem Description We know good celebrity can be a right celebrity endorser who can bring good organization performance, improve the reputation of the business and get lot of loyalty customers. They help the organization to be benefitted more. However, in case of choosing wrong celebrity, the organizations can face lose in their business. For instance, in this years Super Bowl, Laurence Fishburne boosts the purchase intention of the consumers for Kias 900 Model. Besides, in the last year, Willem Dafoe, User and Kate Upton have successfully increased the sales of new Mercedes CLA. However, it has been found that some celebrities failed to increase the product sales. For example, John Stamos could not attract that much customers to purchase Oikos yogurt. Stephen Colbert and Psy are the celebrities who failed to enhance the sales of Pistachios. In the year of 2014, Kaley Cuoco could not play an effective role in attracting the customers for Toyota (Smith, 2014). This particular research will discuss it fu rther. How to choose right celebrity to be endorser? Literature Review Celebrity effect is a typical case of halo effect. ----Celebritys attractive nature The concepts of marketing and psychology are much close to each other. Psychology can be defined as "systematic study of human behavior," and marketing can be defined "systematic study of human behavior in the marketplace" (Ries, 2006). There is a psychology term called Halo Effect as well as a marketing term that is used in business. Thorndike (1920) stated that Rating was apparently affected by a marked tendency to think of the person in general as rather good or rather inferior and to color the judgments of the qualities by the general feeling. (lachman Bass,1985). As stated by Glover (2009), a study report has identified that 60% women and 35% men are interested and pay more attention to the advertisements when a celebrity appears in the advertisement. It has been found that a large number of percentages of customers tend to be affected by the product when a celebrity promotes it. Customers pay much attention to these particular advertisements and they are also well aware of the product name and brand that the celebrities promote (Yeo Lim 2015). Why celebrity attracts customers? And even celebrity can change customers behavior. Here is a reason that most of the celebrities are good-looking people and assumed as more famous, more intelligent as well as more successful. That is considered as halo effect in the psychology context (Ries, 2006). Brand image On the basis of Dimed and Joulyana (2005), it has been shown that customers are positively affected by the celebrities and attracted towards specific brands and thus customers purchase intention is increased. It has been found that when a celebrity appears in an advertisement, they can affect the customers purchase decision more, in comparison to the non-celebrity endorsers. Brand image is the thoughts and feelings of the consumers about particular product (Roy Banerjee, 2007). As stated by Hsieh Li (2008), strong brand image creates effective brand messages of a particular product over the brands of the competitors. Consequently, customers behavior will be influenced and determined by the brand image (Burmann et al., 2008). Trustworthiness In order to promoting brand, an organization builds several marketing strategies and brand credibility that helps to convey the product information to the customers (Erdem and Swait, 1998). Endorsement is an effective communication tool that comprises the signal of endorsed brands. It is assumed that the credibility of the endorser transfers into the products brands. It can be stated in a more specific way along with some examples. Wallace Huo who is a Chinese movie star, is engaged in promoting environmental causes. Thus, he is perceived as a trustworthy person in China. Moreover, Wallance endorsed the luxury products of SK-II, and as a result, consumers credibility perceptions towards the skin care products of this particular brand became positive. Therefore, it can be said that high endorser credibility leads to higher brand credibility. Brand investment can be addressed as an effective indicator of brand credibility. It is assumed that the firms that made large investments would deliver promised products to the customers (Erdem and Swait, 1998). Therefore, the firms make large investment by involving celebrity endorsement. Depending on the discussion, the hypotheses are made. Fitness As per the statement of Wei and Lu (2013), through consistently keeping the brand endorser with the endorsed brand and product, the organization can increase the motive of the customers to purchase the products. According to Fink, Parker, Cunningham and Cuneen (2012), the endorsed celebrity and the products have to fit accurately as well as appropriately with each other. Boyd and Shank (2004) stated in this context that the perfect match up of celebrity and the products can highly rate the product quality. Thus, the study has brought out that the matchup between endorser and the endorsed products has a significant link with the customers buying decision. Hypothesis Based on the review of the literature above, the following hypotheses are proposed: H1: Celebrities can positively influence customer purchase intention and attract more customers H2: Celebrities have a positive influence on attitude toward the brand images H3: Celebrities have a positive influence on attitude toward the trustworthiness H4: Credibility is fit with the brand There are four types of celebrities I will mention in this proposal: Movie star, Singer, athlete, and model. Research Design (Methodology) As I mentioned before, I will pick SK-II skincare product as the target to finish this research plan. I will use primary quantitative research method, survey by using questionnaire, to obtain information to find solutions of our hypothesis. The responses of the questionnaire were collected from over 50 consumers around us, who were picked randomly. Q1. What type of celebrities does you like the most? (Movie star, Singer, athlete, and model.) Q2. If these four types of celebrities appointed as endorser respectively, would you like to purchase this products? (Attractive) Q3. If these four types of celebrities appointed as endorser respectively, what do you think about this product? (Brand image) Q4. If these four types of celebrities appointed as endorser respectively, would you support this product all the time? (Trustworthiness) Q5. If this four types celebrities to be endorser respectively, do you think is this a good decision? (Fitness) Use of AHP decision model After questionnaire, I will get the primary data, then use these useful data based on AHP decision model to make a decision. This proposal is planning to make a decision which type of celebrity that organization should choose and I target on the movie star, singer, athlete, and model. (Noted A, B, C, D) and then I focus on four criteria: attractive, brand image, trustworthiness and fitness. Our comparisons are summarized as below; using the data we have collected and apply in Excel. Skipping the Process; Final AHP Scoring Model should be like this: Alternative Criterion Movie star Singer Athlete Model Weights A B C D Attractive Brand image Trustworthiness Fitness Table 1: AHP Scoring Model (Source: Created by Author) Implication Previous research has applied sources to explain the influence of celebrity endorser in customer behavior. However, it rarely to see how to choose appropriate celebrity based on analysis the influence of celebrity endorser via AHP decision model. By making up for this gap in research, I hope this proposal will successfully help different organization to choose right celebrity. It should be emphasized that different organization may has different situation, each organization focuses on different criteria combine with self-situation. Reference List Ries, A. (2006). 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